Intersperience International
Knowledge Partners
International marketing requires a detailed understanding of local markets, but in a global marketplace, the pressure is to centralise and cut costs. The risk of this is that we lose the depth of local understanding, the cultural sensitivity. But likewise the traditional response of detailed in-country, specific research is clearly not the most cost-effective approach either.
Our Knowledge Partnerships aid understanding of new and emerging markets.
Knowledge Partners benefit from a unique research resource that combines:
- Native researchers that understand local markets
- Extensive desk research access
- Insight drawn from international academic source materials, providing the frameworks and models to interpret local consumer behaviour
- Primary research into cultural similarities and differences
- Multi-lingual research teams, centrally managed
- Highly skilled researchers (often postgraduate or equivalent level of research expertise)
Knowledge Partnerships are based around four groups of emerging markets: Eastern Europe, Indian Subcontinent, Latin America and China & Far East. Within each area, our research teams are constantly researching issues and questions relating to each market.
Knowledge Partners gain full access to this insight and can also direct, input and mould the research topics to meet their own specific research questions. This provides a fully tailored and individual knowledge resource that allows insight to specific issues about products, markets, target customers or competitors.